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Presence Layer

A website that makes the business easy to trust

Corporate websites and landing pages with clear structure, fast performance and content that answers what your client is actually asking — built on a platform your team can update without us.

The problem

They checked you out, and stayed unconvinced

Almost every serious enquiry visits the site first — after the referral, before the meeting, and again before signing. What they find there either removes doubt or quietly adds to it.

01

A visitor cannot tell what you do

The words are true and say nothing specific: solutions, excellence, partnership. Someone who already knows the company reads it fine. Someone deciding between you and two competitors cannot separate you from them.

02

The site is dated in ways that read as risk

Slow pages, a squeezed phone layout, a copyright year that stopped years ago. None of it is about design taste — it is the signal a buyer uses to guess whether the company is still active and still careful.

03

Nothing on it can be changed without a developer

A new service, a price, a job opening — each becomes a support ticket and a wait. So the site drifts out of date, and the marketing budget goes to channels that point at a page nobody has updated.

What we build

A public presence that answers the question

01

Corporate websites

The site the whole business points at — services, sectors, credentials, people and contact. Structured so a buyer, a candidate and a partner each find their own path without wading through the other two.

02

Landing pages with a single job

One offer, one audience, one action, and nothing competing for attention. Built to be pointed at from a campaign, a proposal or a QR code — and measured on their own rather than lost inside site totals.

03

Information architecture and content structure

What the site contains, how it is grouped, and what each page has to answer before a reader will go further. Decided before layout, because a beautiful page in the wrong place still leaves the question open.

04

Interface, responsive build and conversion paths

The design and its implementation across phone, tablet and desktop, drawn from one component set — with a clear route to enquiry on every page, so interest has somewhere to go the moment it appears.

05

Performance, SEO-ready foundations and a CMS your team runs

Fast loading, clean markup and a crawlable structure with the technical groundwork search engines need — plus an editor your own people use to change text, pages and images without a developer.

What you receive

A site you own, and can actually run

Handed over at the end of the engagement. The test we hold ourselves to is simple: a month later, your team should be updating it without contacting us.

01 A site map and a content plan

Every page the site will have, who it is for, and the question it exists to answer — agreed before design, so writing and building are not happening at the same time.

02 The designed pages, built responsive

One design working from a small phone up to a wide monitor, from a shared set of sections and components — not a desktop layout with a narrow version bolted on afterwards.

03 The technical SEO groundwork

Titles and descriptions, heading structure, clean URLs, sitemap, structured data where it applies, and correct indexing rules. This is the foundation that lets content rank — not a promise about where it will.

04 A measured performance baseline

Loading speed and stability recorded on mobile and desktop before launch, so later changes have something to be judged against instead of an impression.

05 Enquiry routing and analytics that work

Forms delivering to the right inbox, tested end to end, with the tracking configured so you can see which pages are producing contact and which are being skipped.

06 The accounts, the training and the keys

Hosting, domain and CMS in your name, a walkthrough recorded for whoever will maintain it, and a written handover. No part of it is held on our side.

Outcomes

What changes once the site carries its weight

A corporate site is not a brochure that happens to be online. It is where credibility is either confirmed or lost, usually before anyone speaks to you.

Credibility

The site stops being the weak link

Referrals and proposals both end with someone checking you online. When what they find matches how the company presents itself in a room, the doubt never forms in the first place.

Qualification

Fewer wrong enquiries, more right ones

A site that is specific about what you do and who you do it for filters people before they reach your inbox. Volume can fall while the number of usable conversations goes up.

Foundation

Anything you spend on attention has somewhere to land

Campaigns, outreach and search all end at a page. When that page is fast, clear and asks for something, the spend behind it stops leaking at the last step.

Ownership

Keeping it current stops being a project

When your team can publish a page in an afternoon, the site tracks the business instead of freezing on the day it launched — and it stops needing a redesign every three years.

How we work on this

Five steps, structure before styling

This is the Websites & Corporate Digital Presence engagement specifically — not the general Novrix delivery process, which covers a whole project from discovery to launch.

  1. 1

    Position

    Who this site has to convince, what they already believe, and the one thing it must make obvious in ten seconds.

  2. 2

    Map

    The pages, their order, and the question each one answers — the site drawn as a structure before it is drawn as a screen.

  3. 3

    Compose

    Content and layout developed together, so headings carry meaning rather than being written to fill a shape.

  4. 4

    Implement

    Built responsive on the CMS, with the speed and search foundations handled as part of the build, not afterwards.

  5. 5

    Hand over

    Forms and tracking verified, performance recorded, accounts transferred, and your team trained to run it.

FAQ

The questions that come up before the call

Worth establishing before you spend anything. A site with sound structure and a workable platform often needs its content, speed and enquiry paths corrected rather than replacing — that is faster and cheaper. A rebuild is the honest answer when the structure itself is wrong, or the platform can no longer be updated safely. We will tell you which one you have.

We build the foundation properly and we do not promise positions — anyone who does is guessing at an auction they do not control. What we can commit to is the technical half: a crawlable structure, fast pages, correct titles and headings, clean URLs, a sitemap and no accidental blocking. Rankings then depend on content and competition over time, and that is a longer conversation than a build.

Usually both of us. You hold the knowledge about your sector, your clients and your work; we shape it into a structure that answers questions in the order a reader has them. What does not work is treating content as something to add at the end — a site waiting on copy is the most common reason a launch date slips.

That is the point of building it this way. Text, images, pages, services and posts are all editable through the CMS by someone with no technical background, and we record a walkthrough for whoever will do it. Structural changes — a new template, a new section type — are still development work, and we are clear about where that line sits.

That is a different service. This one covers your public presence — what anybody can see without an account. The moment people sign in to do work, track orders or submit records, you are building a system, and it belongs with Custom Software & Systems. The two connect cleanly, and we keep them separate so a website project does not quietly turn into a software project.

Yes, unless there is a reason not to and we explain it. The domain always stays yours. Hosting we will assess honestly — if what you have is adequate we leave it alone, and if it is the reason the site is slow we will say so and what the alternative costs. Email is treated as critical: it is planned around and never left to chance during a switchover.

They are mapped before launch, not after. Every existing address gets an equivalent on the new site or a redirect to the closest one, so links from directories, old proposals and search results still arrive somewhere sensible. Skipping this is the usual reason a new site sees traffic fall — it is avoidable, and it is part of the work.

A focused site of a handful of pages is usually a matter of weeks; a larger one with several sectors, a careers area and a news section is longer. The variable is almost never the building — it is how quickly content and decisions come back. We give the timeline after the mapping step, and we say which parts depend on you.