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Commerce Layer

An online store built to sell, not just to exist

Stores with a clean product and checkout journey, local payment and shipping integrations, and the reporting you need to know what is actually selling.

The problem

The products are up. The path has a hole in it

Buying online is one continuous path — find it, believe it, choose it, check out, pay, receive it. A store does not fail everywhere at once. It fails at one step, and until you know which, every change is a guess.

01

Nobody can find the thing they came for

Categories built around how the business is organised rather than how people shop, no usable filtering, and a search box that returns nothing for a slightly different word. The stock exists; the route to it does not.

02

The product page leaves the question open

Three small photos, a line of description, and no answer on sizing, materials, delivery time or what happens if it is wrong. Doubt at that moment does not become a support enquiry — it becomes a closed tab.

03

Full carts, and then nothing

An account demanded before anything else, a shipping cost that appears at the last screen, a payment method the customer does not use, and a form built for a keyboard. Every one of those is a place people stop.

What we build

The whole path, not just the storefront

01

Storefront and product organisation

Categories, collections, filters and search arranged around the way customers ask for things — including the ones who arrive knowing exactly what they want and the ones still browsing.

02

Product pages that answer before they are asked

Images, variants, stock, delivery expectations, returns and the specifics people hesitate over — laid out so the objection is handled on the page rather than becoming a reason to leave and think about it.

03

Cart and checkout, designed for a thumb

The shortest honest route from decision to paid: costs visible early, guest checkout available, as few fields as the order genuinely needs, and every step built for the phone first — because that is where most of it happens.

04

Local payment and shipping integrations

The cards, wallets and instalment options your customers actually use, plus live rates, zones and cash on delivery where it applies — with the couriers and the tracking connected rather than handled by hand.

05

Order flow, reporting and performance

What happens after payment — confirmations, fulfilment, stock, returns — connected to the tools running the business, alongside fast pages and reporting that shows what is selling and where people stopped.

What you receive

A store your team can run on Monday

Handed over at the end of the engagement. A store is an operation, not a launch — so what you get has to be usable by the people processing orders, not only by developers.

01 The catalogue structure

Categories, attributes, variants and filters defined properly once — the decision that determines whether adding your two-hundredth product is routine or a reorganisation.

02 The storefront and its component set

Home, category, product, cart and checkout designed and built from one shared library — so a new campaign page or product type is assembled rather than designed from nothing.

03 Checkout, live and tested with real money

Payment methods configured and verified with genuine transactions before launch, including the failure cases — a declined card, an abandoned payment, a refund — because those are the paths nobody rehearses.

04 Shipping rules and the order pipeline

Zones, rates, courier connections and tracking, plus the statuses an order moves through and who is notified at each one — so fulfilment follows a defined route instead of a habit.

05 Reporting that answers the commercial questions

What sold, what was viewed and never bought, and where people left the path. Set up so you can see it yourself rather than requesting an export from someone.

06 Accounts, training and a written handover

Hosting, domain, store platform and payment accounts all in your name, with a walkthrough for whoever manages products and orders day to day.

Outcomes

What changes when the path is actually clear

None of these are promises about revenue — that depends on your products, pricing and market. They are the mechanisms a working store gives you, and what they let you do.

Friction

The obvious obstacles are gone

Forced accounts, late shipping costs, missing payment methods and a checkout that fights a phone are known, measurable losses. Removing them is not a growth tactic — it is repairing a leak.

Confidence

The doubts get answered on the page

Sizing, delivery time, returns and what happens if it is wrong — settled where the decision is being made, so hesitation resolves on your store instead of somewhere else.

Operations

Orders stop being handled by hand

Payments reconciled, stock reduced, couriers notified and customers updated automatically. The cost of an extra order stops rising with the number of them.

Evidence

You can tell what is working

Which products get viewed and never bought, which step loses people, which channel brings buyers rather than visitors. Decisions about stock and spend stop being intuition.

How we work on this

Five steps, checkout backwards

This is the E-commerce engagement specifically — not the general Novrix delivery process, which covers a whole project from discovery to launch.

  1. 1

    Catalogue

    What you sell, how it varies, and how customers ask for it — the structure everything else is hung on.

  2. 2

    Path

    The route from landing to paid, drawn backwards from the checkout so the last step is designed before the first.

  3. 3

    Store

    Storefront and product pages built to that path, phone first, from one component set rather than page by page.

  4. 4

    Connect

    Payments, shipping, stock and order notifications wired to the tools you already run, then tested for real.

  5. 5

    Measure

    Launched with reporting in place, then reviewed against where people actually stop — improvement on evidence.

FAQ

The questions that come up before the call

It depends on catalogue size, how unusual your ordering rules are, and which payment and shipping providers you need locally. A hosted platform is the right answer for a lot of stores and we will say so. A self-hosted build earns its place when the product structure, pricing logic or integrations do not fit inside someone else’s model. We pick after seeing the catalogue, not before.

Often, and it is worth checking first. Plenty of stores lose people at two identifiable places — usually the product page and one screen of the checkout. Correcting those is faster and far cheaper than starting over. A rebuild is honest when the catalogue structure is wrong at the root, or the platform blocks the payment and shipping setup you need.

Yes — regional gateways, wallets, instalment providers and cash on delivery where that is how people buy. This matters more than it sounds: a checkout offering only methods your customers do not use fails at the last step, having paid for everything before it. We confirm what the provider supports and what the fees are before it goes into the plan.

Zones, weight and value bands, free-shipping thresholds, multiple couriers and live rates are all normal. Where it gets specific — split deliveries, oversized items, a courier with no modern connection — we establish that early, because shipping logic is the part most often discovered late and it changes the checkout design.

You do, and it is set up so that is realistic. Where there is an existing catalogue in a usable file or another platform, we import it. Where product information is thin — one photo, no specifications — we will say so plainly, because that is a commercial problem the build cannot solve on its own.

Where those systems allow it, yes — orders, invoices and stock levels moving automatically rather than being re-entered. If the system you use has no usable connection, we will tell you what the alternatives cost, including the option of leaving it manual for now and revisiting once volume makes it worth automating.

No, and we do not sell you one. This service is about what happens to the people who reach the store — whether they arrive from search, social, a supplier listing or a printed code. If you are already paying for attention, a store that converts poorly is making that spend more expensive; fixing the store first is usually the cheaper order to do things in.

We will not give you a number, and we would treat one from anybody else with suspicion. Sales depend on your products, pricing, competition and demand — none of which a build controls. What we can be accountable for is the mechanism: that people can find products, get their questions answered, pay by their usual method, and that you can see where they stop. That is what we commit to, and it is measurable.